WROC-TV

WROC-TV is a television station in Rochester, New York, United States, affiliated with CBS and owned by Nexstar Media Group. The station's studios are located on Humboldt Street in downtown Rochester, and its transmitter is located on Pinnacle Hill in Brighton, New York. However, master control and some internal operations are based at Springfield, Massachusetts–licensed Nexstar sister station and NBC affiliate WWLP's studios in Chicopee.Prior to 2021, the WROC studios hosted the master control operations of Nexstar's "virtual triopoly" in the Quad Cities television market of southeastern Iowa and west-central Illinois, which includes fellow CBS affiliate WHBF-TV, CW affiliate KGCW, and Fox-affiliated LMA partner KLJB.