Lion's Choice

Red Lion Beef Corporation, doing business as Lion's Choice, is an American fast food restaurant chain based in St. Louis, Missouri, that specializes in roast beef sandwiches. The company was founded in 1967, and opened their first restaurant in Ballwin, Missouri, on October 26, 1967, which remains open today. As of July 2018, there are 26 Lion's Choice restaurants, one in Illinois and the rest in Missouri with most in the St. Louis area: three are franchise-owned and 23 are company-owned.

Although Lion's Choice primarily specializes in roast beef sandwiches, their menu also includes turkey sandwiches, ham sandwiches, pulled pork sandwiches, Italian beef sandwiches, French dip sandwiches, hot dogs, soups, salads, side dishes and desserts. The Illinois location also offers breakfast. The restaurant was named the Missouri state winner for the National Restaurant Association's Restaurant Neighbor Award in 2006 and Best Local Restaurant Chain by the St. Louis Post-Dispatch in 2014.