Pacific Whale Foundation

The Pacific Whale Foundation is a non-governmental organization founded in 1980 and based in Maui, Hawaii that conducts whale research and educates the public in an effort to save vulnerable species of whales from extinction. As of 2012 the organization had about 150 employees.Since its foundation the PWF has been working to prevent destruction of populations of Humpback whales, dolphins, turtles and coral reefs in Hawaii.

Every year the PWF organizes a "Great Whale Count" where volunteers systematically gather data on whales that can be seen from ten observation points along the southern shore of Maui, giving a series of snapshots that indicate changes in whale populations.