Mercadona

Mercadona is a Spanish family-owned supermarket chain, leader in the country. Francisco Roig Ballester and his wife, Trinidad Alfonso Mocholi, founded the company in 1977, which began as a small butcher shop in a village in Valencia. Juan Roig assumed the role of CEO in 1981 and the company has since expanded nationwide. In the 1990s, Juan Roig oversaw a series of changes companywide and revealed the new façade of Mercadona which was able to compete with its French competitor Carrefour and the co-operative Eroski. Mercadona has 1,636 stores in all the 17 autonomous communities of Spain, Ceuta, Melilla and in northern Portugal.

Mercadona was ranked the 9th most reputable company in the world in 2009 by the Reputation Institute as listed in Forbes magazine.