British Airways i360

British Airways i360 is a 162 m observation tower on the seafront of Brighton, East Sussex, England at the landward end of the remains of the West Pier. The tower opened on 4 August 2016. From the fully enclosed viewing pod, visitors experience 360-degree views across Brighton, the South Downs and the English Channel.

British Airways i360 was designed, engineered, manufactured and promoted by the team responsible for the London Eye. The attraction cost £46 million, with £36 million being funded by a Public Works Loan Board loan through Brighton and Hove city council.