Nintendo New York

Nintendo New York is the flagship specialty store of video game corporation Nintendo. Located in 10 Rockefeller Plaza, at Rockefeller Center in New York City, the two-story, 10,000-square-foot store opened on May 14, 2005.The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to a wide variety of Nintendo games. The store includes a dedicated Pokémon section.

On the second level of the store, there are kiosks with various Nintendo Switch games running, allowing anyone to play. The second story also serves as a museum featuring past Nintendo game systems and peripherals. Notable items include the Power Glove, an original Nintendo Entertainment System, and a Nintendo Famicom from Japan.