Expo Tel Aviv

Expo Tel Aviv (formerly the Israel Trade Fairs and Convention Center and later the Tel Aviv Convention Center, commonly referred to as Ganei HaTaarucha or the Tel Aviv Fairgrounds, is a fairground complex on Rokach Boulevard in northern Tel Aviv, Israel used as a venue for concerts, exhibitions, trade fairs and conferences.

Established in 1932 as Yerid HaMizrach at the site of the Levant Fair, near the Tel Aviv Port, the fairgrounds moved to their present location at 101 Rokach Boulevard in 1959. The site is directly accessible from the Ayalon Highway, Tel Aviv’s main transportation artery, as well as from the Tel Aviv University railway station.