Casino Group or Casino Guichard-Perrachon is a French mass-market retail group. It was founded on 2 August 1898 by Geoffroy Guichard under the corporate name Guichard-Perrachon & Co.Casino Group is the source of many innovations such as the first distributor's brand in 1901, the first self-service store in 1948 or even the display of a sell-by date on consumer products in 1959.
As a historical player in mass-market retail in France, the group also started to grow internationally at the end of the 90s. It acquired GPA and Grupo Éxito in 1999, major companies in mass-market retail in Brazil and in Colombia.
Wikipedia https://en.wikipedia.org/wiki/Groupe_Casino
Address 40 Allée Alexandre Dumas, Saint-Étienne 42100, France
Coordinates 45°26'26.682" N 4°25'16.977" E
