Innisfree

Innisfree is a South Korean cosmetics brand owned by Amore Pacific.

Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000. The brand name derives from poet W. B. Yeats' poem, 'The Lake Isle of Innisfree'. It has stores in South Korea, Hong Kong, China, Japan, Taiwan, Singapore, Malaysia, Thailand, Vietnam, Indonesia, Philippines, India, United States, Canada and Australia.

Innisfree's brand concept emphasises nature with particular reference to Jeju Island, South Korea.